Reading about success and failure stories, and based on our own experience, we know that success in R&D is not just about having huge budget and access to shiny laboratories. Keys to success in R&D are hidden in intangible assets, which are very difficult to quantify. On the contrary, those factors are driving forces behind fall and rise of many companies in recent decades. With background in all R&D positions, we help our customers to identify those factors, translate them into financial data, and finally to amplify positive and avoid destructive trends.